Tobacco Free Mass is working with other tobacco leaders as part of the New England Tobacco-Free Campus Coalition. We are now offering a learning/webinar series to assist campuses throughout the steps in implementing a tobacco-free or smoke-free campus policy.
On September 24th we offered a webinar, Communication Strategies, Cessation Services and Other Tools to Improve Campus-Wide Compliance with Tobacco-Free Campus Policies, featuring Lauri Sidelko of the University of Maine and Paula Staight of the Univeristy of Oregon. Below we will post a link to a recording of the webinar and access to slides of our presenters.
Please continue sharing resources with students, faculty, staff, administration, and other stakeholder groups as you consider implementing a tobacco-free or smoke-free campus policy.
On March 31st we offered a webinar, Promoting healthy campus norms and optimal learning environments: Steps and considerations in becoming a tobacco-free campus featuring Cliff Douglas of the Tobacco-Free College Campus Initiative, Ann Becker of UMass Amherst, and Liz Williams of Americans for Nonsmokers' Rights. Below is a link to a recording of the webinar and access to slides of our presenters. Please share with students, faculty, staff, administration, and other stakeholder groups as you consider implementing a tobacco-free or smoke-free campus policy.
On October 25, 2013 Tobacco Free Mass hosted a symposium with more than 125 participants from 30 colleges and partnering organizations to learn more about tobacco-free campus policies. Below are resources, the video from the morning sessions, and the steps required to implement a policy. For additional information please contact Tami at 508-270-4652 or firstname.lastname@example.org.
Contact Tami for video of morning presentations and program.
Tobacco Free Mass recommends the following five easy steps to establishing and implementing a tobacco-free campus policy:
1. Establish a broad based coalition, committee, or working group
(complete within 1st month)
Building a broad-based coalition to assess social norms and issues, develop a draft policy, and roll out implementation is critical to the success of your policy. Be sure to include campus safety/police, student leaders, fraternal and atheltic organizations, faculty and staff, human resources, and health department/Dean of Students, student affairs, custodial/facilities staff, and even parents of local college
students. Depending on the type and location of your campus you may also want to involve a representative or two from the local community. It is also important that the coalition or committee reflect the diversity of the campus population. It is helpful to have regularly scheduled meetings. Determine at what points along the way campus leaders and decision makers will be consulted and status reports given.
2. Assess campus norms around tobacco and cigarette use and draft a plan
(complete with 2-3 months)
It will be helpful to determine how, where, and by whom tobacco is used on campus, the social norms around tobacco and cigarette use, tobacco-related policies that already exist, and the level of support on campus for a tobacco-free policy. Assessment activities include surveys of faculty, students, staff, and local residents, as well as focus groups, key informant interviews, and group discussions across the campus. Your working group should include a resource assessment to determine support needed and available to implement a tobacco-free policy. Costs may include design, purchase, and installment of signage, development of a website and use of social media to inform the campus community that the policy is coming, cost to cover cessation services and nicotine replacement therapy for tobacco users who wish to quit, and cost of education and enforcement as the policy is implemented.
3. Mobilize support for the plan with appropriate decision maker approval
(complete within 3-5 months)
Share the drafted policies with members across the campus community. Ask for input and feedback, including from union representatives, legal counsel, and all other key stakeholders (students, community members, faculty, staff, cultural organizations, tobacco users, etc.). Redraft and get necessary final approval (campus leaders, Board, etc. depending on the structure of your campus).
4. Plan for implementation, including communications, cessation support, education, and enforcement (complete within 5-6 months)
Set a date for policy implementation. Identify cessation support services the campus will provide to help all interested tobacco users quit. Nicotine-replacement therapy, along with counseling, have been proven to be the most effective and provide the highest return on investment. Also determine how education and enforcement will be handled. Train all necessary staff and student leaders to assist with policy implmentation and enforcement. Well in advance of the policy utilize various communications tools (web, print, campus newspaper, staff and faculty meetings, Student Government meetings, etc.) to inform members of the campus that the campus is becoming a Tobacco-Free Campus. A FAQs page on campus website can also be useful. Focusing on the positives and the benefits to all members of the community will help with the change.
5. Implement policy & evalaute its impact with an eye on sustainability
(complete within 6-8 months and evaluate ongoing)
Install/update signage, remove ash receptacles, establlish a complaint line and monitor it on a regular basis. For ongoing evaluation, assess baseline tobacco use rates among various constituencies. Continue to evaluate cessation support utilization and quit rates as the policy is implemented. Document and share success stories, cost savings, health outcomes, and impacts on the campus environment.